Although limited by road and traffic and other factors, the current first-tier cities have restricted purchases, but they are still not detrimental to the hot market. With the rapid development of China's auto industry, the downstream auto parts industry has also developed rapidly. Recently, Zhejiang Longsheng Auto Parts Co., Ltd. has been listed on the SME Board of the Shenzhen Stock Exchange and successfully landed on the capital market. This time it plans to issue 19,338,000 shares and the total share capital after the issue will be 7.733800 million shares.

It is understood that Longsheng Co., Ltd.'s investment in this fundraising is a production project of automobile seat functional parts and key parts and a research and manufacturing center for precision molds. The former intends to add equipment on the basis of the company’s original production capacity to expand the production capacity of seat functional parts and other metal parts. After the project is completed and put into production, the new annual capacity of seat function parts is 9.3 million, of which 4.8 million slide rails. Parts (root), 4.5 million recliners. The latter intends to add mold design and processing equipment, mainly to design and process molds for the company.

After the project is completed and put into production, the company's mold production capacity can reach an annual output of 80 sets of continuous mold level, initially meet the company's production mold. The implementation of the raised capital project will solve the existing weaknesses and bottlenecks in production, enhance the company's independent innovation capability and manufacturing level, significantly improve the company's ability to respond quickly to market demands, and further optimize the product structure. The company is in the car seat. The competitiveness of the chair functional industry will be further strengthened.

Zhejiang Longsheng Auto Parts Co., Ltd. was founded in 1993, a member of China Automotive Industry Association, a member of the governing body of the Auto Body Accessories Committee of the China Automobile Association, and a standing member of the Zhejiang Automobile Industry Association, a member of the Hangzhou Automobile Industry Association, and Zhejiang Hi-tech The enterprise is a large-scale enterprise specializing in the development and production of various kinds of car seat recliners, slide rails, chair basins, lifters, top lugs, and skeletons, etc. Yu Ren, including 120 professional and technical personnel, covers an area of ​​100,000 square meters. With advanced automated production assembly line 11, automatic welding robots and other automation equipment, equipment, automation, technical level, scientific and technological content have reached the advanced level of similar international products. Annual production capacity of 8.5 million pieces of various types of automotive seats and key components. And built an industry product testing center, Hangzhou high-tech enterprise research and development center. The comprehensive strength has reached the forefront of the same industry in the country, and drafted and formulated the technical standards for the automotive industry, enjoying a high reputation in the industry.

The “Longsheng” brand car seat function parts produced by the company have passed the test of the National Bus Testing Center and all the quality meets the requirements. It has passed ISO9001:2000, ISO/TS16949:2009 quality management system certification and ISO/14001:2004 environmental management. System Certification, ISO/IEC17025:2005 National Laboratory Certification, ISO10012:2003 Metrology and Inspection System Certification and Standardization Good Behavior AA Grade Standards and Zhejiang Safety Standardization System Certification. Users are regarded as a reliable product quality unit. Zhejiang Province was honored as Provincial Honest Enterprise, Provincial Famous Brand Product, Provincial Famous Brand, Provincial Contract-honoring and Promise-keeping Enterprise, Provincial Greening Demonstration Enterprise, Hangzhou Municipality as Civilized Unit, City Environmental Protection Model Enterprise, and City Comprehensive Management Demonstration Enterprise. In recent years, it has received the honorary title of the city's credit rating AAA grade enterprise. The company always adheres to "quality first, reputation first, user first" and wins the market with product quality and excellent service. In addition, it has established long-term relationships with Shanghai GM, Changchun FAW, Second Automobile, Jiangling Qingling, Nanyi Liuzhou, Changhe, Chongqing Chang'an, Xiamen Jinlong, Shenyang Jinbei, Japan Suzuki, US Johnson Controls, and Lear Corporation. Solid business matching relationship.

Since the establishment of Longsheng Co., Ltd., it has been focusing on the research, development and production of automotive seat functional parts. With advanced production technology, good product quality, high-quality customer resources, continuous innovation spirit, and continuous investment in fixed assets and R&D investment, At present, it has become one of the leading enterprises in the automotive seat functional parts industry.

In recent years, with the increasingly fierce competition in the automotive industry, the renewal of automotive products has become more frequent, and the introduction of new products has become one of the important indicators to test the strength of automakers.

Therefore, while OEMs are constantly improving their R&D capabilities and shortening the R&D cycle, they are also paying more and more attention to the R&D speed of their component suppliers. Synchronous R&D capabilities are an important indicator for their assessment of suppliers.

Since the establishment of Longsheng Co., Ltd., it has been focusing on the development and production of automotive seat functional parts. The company’s R&D team headed by Mr. Yu Longsheng, chairman of the company, has a deep understanding of the functional components of the car seat and can receive a new product development project. Rapidly carry out research and development work, and can make full use of the product R&D and production platforms established over the years. The research and development cycle is short, and the R&D program has a high success rate. It has achieved simultaneous R&D with OEMs and Tier 1 suppliers, and has been recognized by customers. .

Continuous R&D investment and continuous accumulation of production experience have brought about continuous technological progress. At present, the technical level of Longsheng shares a leading position in the automotive seat functional parts industry. The company exclusively drafted two automotive industry standards: "Technical Conditions for Passenger Car Slides" (QC/T805-2008) and "Technical Conditions for Passenger Vehicle Locks" (QC/T845-2011). The technical characteristics of the company in various production processes are as follows: Mold design: Mold design capability is an important standard for measuring the technical level of stamping enterprises. The company has been focusing on the production of automotive seat functional parts for many years, accumulated a large number of mold development experience, continuous improvement of production technology, the use of computer-aided design CAD technology and computer-aided engineering CAE technology systems, combined with ergonomic design concepts and stamping Molding process optimization technology, designed product performance, novel structure.

An important feature of auto parts production is mass custom production. Production scale is a prerequisite for taking orders. In the past two years, due to the rapid development of the automobile industry, the functional capacity of the car seats was insufficient in the entire industry, and the capacity of the dominant enterprises was even tighter. In this market environment, whoever has the ability to invest in large scale and can take the opportunity to invest in the first place and enhance the ability to supply timely, it is possible to obtain first-mover advantage, lay or further consolidate the leading position in the industry. After years of accumulation, the company currently has an annual production capacity of 8.5 million car seat functional parts.

Seat function is an important safety component in the car. Therefore, the automaker has very strict requirements on its quality. At the same time, it also has higher requirements on the R&D capability and production scale of the production enterprise. Longsheng has continued research and development, production technology has been continuously improved over the years, the scale of production has gradually expanded, product quality is stable, and has been unanimously recognized by customers. The company has established a stable cooperative relationship with Yanfeng Johnson, Johnson Controls, Lear China and many other well-known manufacturers, and has repeatedly been rated as "excellent supplier".

The company's products have been supporting a number of well-known car manufacturers, including Shanghai GM, SAIC, JAC, Chang'an, Geely, Chery and so on. The company has maintained a good relationship of cooperation with them for many years, and the products have also been widely recognized by them.

According to relevant leaders of the Ministry of Industry and Information Technology, the development of the automobile industry during the “12th Five-Year Plan” period should be based on changing the development mode of the auto industry and accelerating the transformation and upgrading of the auto industry. Taking this opportunity, in the next three years, Longsheng will strive to enhance the corporate brand image by improving product quality, expanding market share, and increasing customer satisfaction, and obtain provincial brand-name products in the “Longsheng” brand automobile seat functional parts. On the basis of well-known provincial-level trademarks, the company will gradually build up well-known brands and well-known enterprises in the automotive seat functional parts manufacturing industry. At the same time, based on the existing production and sales scale, the company will achieve 100% growth in production capacity and sales within three years, further consolidating the company's leading position in the domestic auto seat functional parts industry.

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