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7. Swappable dies offering extreme convenience;
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On December 25, 2006, at the 2007 Business Conference of FAW Liberation, FAW Group, FAW Liberation, and FAW Liberation Trading Company’s senior executives made an appearance and announced that the Liberation J6 platform heavy truck, which lasted 6 years and invested nearly RMB 10 billion, will be held in 2007. Formally launched.
This world-class heavy truck platform shows that FAW Liberation has reached a new height in its own R&D. The long-established FAW liberation is a banner enterprise of the Chinese auto industry. Its long-term adherence to independent R&D development ideas and self-evident achievements not only shows the determination of FAW's independent R&D, but also encourages the confidence of many commercial vehicle companies in developing their own brands. .
J6 R & D investment nearly 10 billion
Liberation is the vital force of FAW's independent innovation. In the decades of struggle, FAW Jiefang has been shouldering FAW's strategic mission of liberating world-class brands. It can be said that FAW's independent development is the “rootâ€.
FAW is the "born eldest son of the Republic." Liberation currently has tens of thousands of employees, and the historical burden is relatively heavy. The operation of the company is not easy. Despite the heavy burden, FAW's liberation decided to invest heavily in independent research and development in order to develop its own brand.
"I believe FAW's investment in the J6 platform is unprecedented." Dong Chunbo, deputy general manager of FAW Group, said with emotion.
Dong Chunbo’s feelings come from the huge investment and construction of FAW’s brand name for the liberation of the well-known Chinese truck brands for many years. The huge investment in the R&D of the J6 platform also reflects the status of FAW giving this national brand.
“The J6 platform has undergone a process of development, certification, and construction of the base. The base construction includes the production of the entire vehicle, the development of engines, bridges, and other assembly processes. These light investment amounts to approximately 51 to 5.2 billion yuan, and FAW. Liberation for the J6 platform hardware and software has invested 10 billion, J6 prototype car trial, test investment, a total of 500 million yuan.†Dong Chunbo enumerated one by one FAW made for the J6 huge investment.
“The FAW Group started from the start of the J6 platform in 2000, and the annual investment in certification and development amounted to 400-500 million yuan, and the annual investment of FAW-Jiefang Liberation Company amounted to 300-350 million yuan. If all the investment is counted down, , Accumulated nearly 10 billion."
"The unprecedented investment of the J6 platform is the highest level of the Chinese auto industry in the FAW Group. It is a long-term, comprehensively internationalized product. It is the highest level truck platform in China, and it has completely got rid of the current domestic technology platform, like most The shortcomings of the self-owned brands' shortcomings will disappear on J6 products," Xu Xianping, general manager of FAW Liberation, told reporters.
Emancipate the new height of independent research and development
In 1999, Yan Yanfeng took the leadership of FAW and made full arrangements for FAW's independent research and development, which puts higher demands on FAW's liberation. Yan Yanfeng once said that liberation does not choose joint venture roads, not self-restraint and inaction, but it is necessary to embark on a road of independent development that makes emancipatory national brands bigger and stronger.
The liberation of the J6 platform began in the second year of Yanfeng’s helm. At the expense of huge sums of money, after six years of careful tempering of the three generations, it finally bears fruit. The J6 platform is currently at the highest level in the country, demonstrating that FAW is firmly choosing to expand its own brand.
For the development process of the J6 platform, Dong Chunbo recalled with deep feelings. He told the reporter that J6 started planning, started, and successfully developed in 2000. It lasted for 6 years. At that time, it was the beginning of the 10th Five-Year Plan period. The Chinese automobile industry was facing international standards. The issue of the industry, the topic of the industry is how the international giants enter China. However, FAW must be an independent leader and must take the road to independence. Liberation is certainly the vanguard of FAW's independent R&D.
“At the time we did not have the experience to develop international trucks. However, FAW people had to overcome difficulties and must be at the forefront of independent research and development. J6 took the 'mainly me, joint development' approach from the beginning, driving. The room was designed in cooperation with a famous Italian company and China played a central role. In the development of the Euro III engine, chassis and bridge, the target planning was completed very early, and years of farming finally paid off,†said Dong Chunbo.
“The history of liberation determines that liberating this brand must be the best brand for commercial vehicles in China, and liberating brands must be at the highest end of the domestic medium- and heavy-duty truck industry, looking global and constantly injecting new elements into it. Not only does the brand value have to be achieved. The biggest and more important is that the technology platform must continue to make breakthroughs. The appearance of J6 not only has a strong visual impact, the quality is absolutely first-rate in the country and reaches an international level, said Cai Zhenfa, general manager of FAW Liberation Trade Corporation.
J6 leads the Eleventh Five-Year Plan for Liberation
J6 will be launched in 2007. The structure of the liberation product of FAW will be more perfect and the competitiveness will be greatly improved.
“The Chinese truck market is further developing to the high end. J6 is currently the highest-end product in the country and it is a liberation based on the long-term planning of the “Eleventh Five-Year Plan.†We have little demand for recent quantities. In 2007, it is expected to be 3,000 vehicles, in 2008. 15,000 vehicles will reach 30,000 in 2009. With the upgrading of the J5 and J6 platforms, the advantages of liberation will be gradually displayed.â€
According to Dong Chunbo, as the "adjustment year" of the liberation of FAW, 2006 was a year of liberation and comprehensive recovery of lost territory, but the most critical thing was that the product structure of the liberation medium- and heavy-duty trucks had been fully adjusted to the position, further perfecting the market segments, and marketing. The system and service network have also been optimized.
In 2006, FAW Jiefang fully implemented the "521" product strategy. The emancipatory J5 platform's own products have all been put on the market, successfully completed the product replacement and became the main force for the liberation and expansion of the market. As of the end of November 2006, FAW Group's liberation brand achieved sales of more than 120,000 vehicles, and it is expected to achieve sales of 130,000 vehicles throughout the year, with sales and market share returning to the top position in the industry.
According to Xu Xianping, general manager of FAW Liberation, in 2006, the liberation of heavy truck market share reached 19.1%. Then the high-end heavy trucks of the J6 platform that will be launched in 2007 will be greatly enhanced by the strong R&D, marketing and service system supported by FAW.
"The J6 platform has improved the product structure and laid a good foundation for our development from 2007 to the end of the 11th Five-Year Plan," said Dong Chunbo.