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Zhai Hongzhen said that the most outstanding issue facing the rubber industry is how the industry and enterprises will adjust accordingly after the adjustment of the national economic operation policy. At the same time, the rubber industry has encountered anti-dumping investigations several times this year, in which the United States first launched an anti-dumping anti-subsidy countervailing investigation against China's tires. This is the largest anti-dumping investigation China's rubber industry has faced so far; the United States has also launched a survey on nitrile nitrile gloves 337 , Intellectual property disputes have started again. In the domestic and international economic situation has undergone major changes, the international market trade war is heating up in the reality of the situation, if you can not make its own adjustments, a large number of companies may be in trouble. To this end, Geng Hongzhen believes that the industry should be shouted: The industry must change its growth mode and optimize its product structure. Enterprises should establish a rapid market response mechanism, on-demand production, do not blindly pursue the production, sales and export volume; make every effort to ensure the investment in technology research and development, and strive to speed up the pace of product replacement; to adhere to the people-oriented, and effectively strengthen production, technology and marketing management, reduce business cost.
Sui Hongzhen told reporters that it has not been one year or two since the work of optimizing the product structure and transforming the mode of growth has come. It has now reached a critical moment of a war. He said that the import tariff of natural rubber is now high, and the profit from export tax rebates is reduced. If companies are unilaterally pursuing output value and pursuing development, it will certainly not be feasible; for products with excess or low added value on the market, companies should resolutely cut production. Or stop production; At the same time through technological transformation, technological research, gradually increase high value-added products. For example, in the first half of the China Rubber Association, the tire radialization rate has increased by 2% to 3%. Based on this, the meridianization rate of member companies will exceed 70% by the end of this year, and the country will reach 65%, which is a very encouraging phenomenon. .
In the end, how should the industry and enterprises be adjusted accordingly? Si Hongzhen believed that efforts should be made in the following four areas:
First, we can no longer fight price wars, especially in terms of exports; at the same time, we must resolutely prohibit the sale of “three guarantees†and “standardized†tires. The suicidal “ransom sales†is not only harmful to the enterprise but also harmful to the society, and it is easy for low-price exports to attract anti-dumping investigations from other countries. In today's brand competition, having its own technology, its own new products and good services is the way to development. Relying on its national-level technology center, Delta Group has continuously developed patented products and entered the ranks of Chinese brands. This is a good example.
Second, we should expand new product exports and open up new export markets. Only enterprises with new products, high brand awareness, and large market share can gain recognition in the international market and stabilize the market. Therefore, companies should use innovative intellectual property rights as the basis for innovative branded products and technologies to gain the right to speak. The current domestic and international market competition is fierce, and corporate innovation must have a sense of speed. In addition, if the export areas are too concentrated, trade disputes such as anti-dumping may easily arise. Outside the traditional export market, companies should seek new export areas.
Third, we must fully fight the anti-dumping campaign. This year, developed countries began to carry out anti-dumping investigations against the rubber industry in China. The amount involved was huge. In the United States anti-dumping investigation against non-road tires in China, anti-dumping began to be litigated with anti-government subsidies. The anti-dumping investigations have undergone major changes, and the difficulty of responding has increased dramatically. Therefore, at the same time when the government conducts a state-subsidy-free protest, the industry must actively carry out non-destructive defense, and export enterprises must actively carry out no-dumping protests.
Fourth, it is necessary to save resources as much as possible, reduce energy consumption, and carry out deep processing of products. The rubber industry, especially the comprehensive utilization of waste rubber, has great potential in energy conservation and emission reduction. It should quantify emission reduction targets as soon as possible. For example, technical indicators of the product and “three wastes†emission indicators can be clearly defined through industry technical specifications. Rubber processing companies should focus on research and development of new environmental protection and energy conservation technologies, and find a balance between energy conservation, environmental protection, process operability, and product performance indicators; increase environmental protection processing and research and development of energy-saving devices; strengthen the secondary use of energy and build them in enterprises. The closed loop of energy utilization ensures that all kinds of energy are fully and effectively utilized; and equipment manufacturing companies work together to research and develop new energy-saving equipment to improve energy efficiency.
In addition, companies should also increase brand cultivation and improve product standards.
The current state continues to introduce new policies, such as the export tax rebate rate adjustment of the rubber industry, natural rubber margin from "idle" to "semi-performing" and so on, in addition to the rubber industry's international trade war has entered White heating stage. To this end, at the working meeting of the Secretary General of the China Rubber Industry Association held last week, President Zhai Hongzhen repeatedly emphasized that rubber companies can no longer blindly pursue the production value and pursue the speed of development. Whether they can optimize the product structure and change the growth mode has become Whether the industry can develop scientifically and whether the company can survive is a serious problem.