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Since 2006, the domestic high-end commercial vehicle market has undergone ever-changing changes. Foton Motors (3.77, 0.00, 0.00%) has seen a series of “European-related†actions: the release of Auman ETX Europe, President Futian and the international giants to create world-synchronized European technology, Enter the high-end MPV market...
Fukuda and the European Union Car Deal with the Industry to “Reshuffleâ€â€”—Interview with Fu Xiang Automotive Deputy General Manager and Marketing Company General Manager Wang Xiangyin
Since 2005, the domestic commercial vehicle market has entered a period of reshuffle, and it is expected that 80% of small brands will be forced out in the next 3 to 5 years. At this time, anyone who can grasp the high-end market will be able to reshuffle in this round. After becoming the industry overlord. On November 19, at the 9th Beijing International Automobile Exhibition in 2006, Wang Xiangyin, deputy general manager of Foton Motor and general manager of the marketing company pointed out that Foton Motor had gone through the adjustment period and was fully prepared this year, relying on the market With the increasingly strong European products, after the new pattern has stabilized, Foton Motor has relied on the “three Europes†to seize the market share of the high-end market and continue to stabilize its leading position.
80% of companies will wreck ship in the Red Sea
Wang Xiangyin said with certainty that there is no doubt that the domestic commercial vehicle market has really entered the “Red Sea†market where it is fiercely struggling and has little profits. 60% of the commercial vehicle market is occupied by several giants, while the market share of nearly 20 small brands is less than 5%. Now that most of the market has been concentrated in the hands of a few brands, the polarization of the domestic commercial vehicle market has reached a critical point.
The production and sales report of China Automobile Association revealed that the top ten commercial vehicle manufacturers such as Foton, Dongfeng and FAW won more than 70% of the national total production and sales volume. However, on the other hand, more than 60 commercial vehicle manufacturers have accounted for 30% of the total sales in less than 1,000 units in the first three quarters. 50% of companies are facing a test of survival, and more than one-fifth of commercial vehicle production brands have entered “asphyxiationâ€. "State, basically can not sell a car. A large-scale reshuffle of industries with big fish eating small fish and forced out of the weak has become visible. "It is expected that 80% of the existing small brands of commercial vehicles will be difficult to maintain. Since 2007, they have successively been ebbed by the market."
Industry experts believe that this big shuffle will not only make the weak brand shipwreck, but will also allow relatively strong commercial vehicle companies to reorder. Judging from the production and sales situation in the first three quarters of this year, except for the top-ranked Foton Motors, which are nearly twice as high as the second-ranked total sales, the market share has a clear leading edge, and the gap between the top five companies following the rankings is not large. This means that even top-ranking brands have to start a fierce melee around the market.
There is no doubt that after the domestic commercial vehicle industry has undergone this major reshuffle, the mature companies left behind will enter the golden period of stable growth together with Chinese commercial vehicles.
European Department replaces Japan, Foton Motor responds to "Three Europes"
"Fukuda Motors has introduced the 'Three Europes' this year for more than one purpose, and we have not reconciled ourselves to the current market share, especially the market share of the high-end market. Foton Motor has accumulated market experience and accumulated technology through 10 years of hard work. The domestic truck brand is no longer the main opponent," explained Wang Xiangyin. It can be seen that Foton Motors has launched offensives against some domestic joint-venture brands and imported truck brands, attempting to rip through a gap in the domestic market for imported and joint venture products through European products such as Auman ETX, Omar and Euro V, etc. The quality of products and services to seize the market share of foreign brands.
As we all know, before the Chinese truck technology was basically monopolized by the Japanese Isuzu technology, and has always followed the Japanese light truck's technical route - "low speed, light load." This technical line is consistent with the narrowness of the Japanese region. The technical route of the Japanese light trucks was once suitable for the country's situation in which the highway traffic was not developed for many years. However, with the obvious improvement of the road traffic conditions in China, the Japanese light trucks have slowly been unable to keep up with the demand for high-speed and heavy-duty logistics between cities. The "small, thin, thin" Japanese light truck designed around the characteristics of Japan's small terrain, narrow roads, and resource conservation has increasingly exposed the deficiencies in carrying capacity and safety performance.
Wang Xiangyin believes that in the face of brand-new logistics market, integrating the essence of global technology resources, developing a truck that is more advanced and meets the market demand is the ice-breaking path for Chinese auto brands such as Foton Motor. An engineer at the Foton Automobile Engineering Research Institute said: "From a development perspective, domestic trucks based on Japanese technology will not be able to meet the basic needs of the market and consumers for high-speed, smoothness, and security. It will be replaced sooner or later. â€
Under the “integrated knowledge, linked innovation†model, the strategic alliance signed by Foton Motors, Weichai Power, Germany’s BOSCH, and Austria’s AVL in the first quarter of this year provided a strong technical boost to the overall upgrade of Foton Motor. According to the alliance framework agreement, the four parties of the agreement will apply international leading technologies and jointly develop and design the power technology of Foton Motor based on the development direction of the international power system. It is this strong technology alliance that allows Foton Automotive's high-end products to truly take a leading position in the world.
High-end business takes up 35%, and Foton Auto's adjustments have achieved initial success
According to the sales and sales report of the China Automobile Association, the total sales volume of Foton Motor in the first three quarters has exceeded 260,000 units. Surprisingly, the proportion of high-end businesses such as Auman and Omar increased, from 19.8% last year to 35%, and high-end businesses increased by 77%. "As the high-end business sales increase substantially, Foton Motors will secure the No. 1 commercial vehicle sales volume in the country for the 9th year in a row." Wang Xiangyin further added that the high-end business of Foton Motor is still in a growth period this year and will account for high-end business next year. The proportion will also increase, and the profitability of Foton Motor is still very room for improvement.
Since the beginning of this year, Foton Motors, led by Auman Heavy Trucks, Ouma, and European V Passenger Cars “Three Europeâ€, has taken a clear-cut stance in the high-end market of commercial vehicles and achieved brilliant sales results, rushing into the top ranks of domestic commercial vehicles. At the same time, the integration of global synchronization technology has been continuously upgraded, and the Foton automotive product brands whose performance surpasses that of similar products, such as Aoling, Foton Landscape, Sapu, and Futian Legend, have closely followed the “three Europeans†to form a “corps†that appears in the form of an integrated army. More and more people in the industry have begun to understand Futian's strategy of “retreating from progressâ€.
“I said at the end of last year that the adjustment was for better performance. It was this adjustment that allowed us to truly grasp the high-end commercial vehicle market with the most stable domestic profits. Therefore, even if we face the industry's big reshuffle, we have the opportunity to calm down. "Wang Xiangyin laughed. It is reported that last year, in the face of the country’s implementation of a macro-control policy, it created an environment that has a full range of impact on the commercial vehicle industry. After nine years of high-speed development, Foton Motor keenly foresaw that the market will intensify the reshuffle after the policy is suppressed. It is indeed a very sensible move to take a decisive strategic adjustment aimed at the overall upgrade and aimed at the future.
View related topics: Beiqi Futian, Futian Automobile brand value of 22.157 billion yuan
Pull studs of minor quality not only decrease the performance of the machine,they are even a safety risk.
A breaking Pull Stud might cause severe damage on machine and workpiece and even injuries on persons.
1, Material: 20CrMnTi
2, Pull stud is mainly used for connet the tool spindle and tool holder
3, the type: Bt Pull Stud, SK pull stud, ISO7388 Pull stud, CAT pull stud, Mazak Pull Stud, MTB Pull Stud, NT pull stud
4, hardness: 56-60HRC
5, Surface blackening, grinding