Angle Globe Valve,Globe Check Valve,Angle Stop Valve Didtek Valve Co., Ltd , http://www.zyfam.com
This year's heavy truck companies, the loss is a common phenomenon.
As the saying goes, there are people doing business to kill the head, and people who lose money do nothing. For any company, losing money is unsustainable. Long-term loss of money must mean closure. In 2012, when the volume of sales fell and the price was difficult to offset, how could a heavy truck company fail to make a profit?
The Xingma Special Vehicle and the Hualing Heavy Truck led by Liu Hanru are not very big sales, but the profit rate has always been a leader in the industry. Even in this difficult year, there is still money to make. Exploring Hualing's ways to make money may help companies how to make profits.
Financing leases have also increased in profits. Many heavy truck companies and distributors are using the financial model of installment payments to sell cars. Instalment payment is not only the necessary sales method for heavy truck sales, but also one of the channels for making money. However, instalment payments are already the remaining form of Valin. For current Valin, financial leasing is another important means of making money.
As a matter of fact, as early as a year ago, Valin had joined several banks' financial leasing companies to launch the Valin Truck Leasing Business to promote the sales of Valin Trucks. From June 12th to June 13th this year, the “2012 Hualing Xingma Automobile Marketing Network Strategic Planning Seminar†was held in Songjiang, Shanghai. The meeting also introduced the “Large Leasing†marketing initiative.
It is understood that the HuaLing Truck Financing Leasing Business is the related qualifications of the relevant leasing company and the Hualing dealers according to the recommendation of the Valin Marketing Company. The vehicle is purchased from the dealer and leased to the user, and the user pays instalments to the Bank of China. After rent payment, the user only needs to pay a nominal price of several hundred yuan per vehicle, and the vehicle is owned by the user.
Compared with installments, customers of finance leases need to pay a deposit instead of a down payment. In general, the margin is lower than the first payment, which reduces the capital requirement. For customers who are not well-funded on hand, in the case of missing the down payment, the choice of financial leasing can basically achieve the effect of buying a car: Choose the vehicle you need, and the delivery of the new vehicle is entirely at your disposal. Unlike staged payments, the ownership of financial leases does not belong to users. Users need to pay monthly rents. Relative to instalments, the loan costs for financial leasing are higher than installment payments. For enterprises, financial leases have higher interest rates and can earn more profits.
“In the form of financial leasing, companies do not need to deal with the court again.†Liu Hanru pointed out that another major benefit of financial leasing is that the cost of corporate rights protection is greatly reduced when users breach their contracts.
In fact, many companies in the financial leasing industry know that many dealers are also conducting business in this area. However, I am afraid that no one company can raise the financial leasing to such a high level as Hualing. In the year when both sales volume and selling price both fell, Valin introduced the concept of "Large Lease," making it easier and easier for dealers to make financial leasing. “Large Lease†provides more convenience to the Hualing dealers whether it is a bank credit or a specific operation.
“Let dealers make money, companies can make money.†It is the profits of the Hualing dealers that ensure that the ex-factory price of the Hualing trucks can be higher than their counterparts.
When Valin’s car died, he had to control that “the Valin’s car was dead.†Liu Han laughed. “Now Hualing encourages distributors to carry out trade-changing business and buy Hualing vehicles. Users can always enjoy Valin services. It is also managed when selling a car."
In fact, the “big marketing†concept launched by Valin this year, including encouraging wider trade-in of old-fashioned trades, not only allows users who purchase Hualing vehicles to have no worries, gains full life cycle care, and allows dealers to make more profits. origin of.
“Rich people buy new cars, and those who don’t have money buy old cars. This is a natural law.†Liu Hanru said, “Some people have purchased Hualing vehicles for a while and earned some money, considering maintenance costs and other factors. It is necessary to sell old cars and buy new ones. Some people have just started business and have not enough funds to buy new cars. At this time, used cars are a good choice.†Hualing encourages dealers to carry out used car replacement business, which can make Hualing vehicles When the user sells the old car, it is very easy, and it also allows Valin dealers to earn money for the new car and earn money for the old car.
Trade-in, let users save worry and allow dealers to make more money. Dealers do used cars, with economies of scale and rich professional experience, those who buy used cars from the hands of dealers can also avoid being defrauded due to their lack of professional experience, after-sales service also has better protection.
Money to the Back Market Everyone knows that Apple makes money. Actually, some people may not realize that Apple not only sells mobile phone hosts and IPAD consoles to make money, but also sells apps to make more money.
Now China's heavy-duty truck industry basically remains in the stage of selling vehicles to make money. Hualing believes that heavy-duty companies will sooner or later rely on the aftermarket accessories and services to make money instead of making money from the vehicle.
Liu Hanru pointed out that in recent years, the commercial vehicle industry has made great progress, new products have emerged in endlessly, new marketing methods and strategies have emerged continuously, and the market competition environment has also undergone profound changes. The competition of commercial vehicles has been to the industrial chain and core The transformation of technology in competition has changed from a full range of services such as financial services, product quality services, financial leasing services, transportation information services, trade-in services and so on.
In the post-market, in addition to the old-for-new business, Hualing will also vigorously promote car networking, build a powerful logistics information and used car information platform, and provide powerful information services for Xingma Special Purpose Vehicles and Hualing heavy truck users.
Liu Hanru said that this year, Hualing Xingma will cooperate with distributors in all major markets across the country, and will be led by dealers. It will set up 30 or so logistics companies, mainly special vehicles for Xingma and Hualing Heavy Duty Vehicles, trade-in and leasing services, for users. Provide a full range of used car financing, trade-in and landing services. Next year, the company will set up about 100 such logistics companies to ensure that this business can cover all the mainstream markets of Valin.
Liu Hanru concluded that Valin's “big marketing†has increased its profits while providing full-scale operational support to its customers. Valin's big marketing is to let Valin's users make more money using Valin's post-market service platform, while Valin companies and distributors are using this platform to provide services for users, but also earn more money.