Machine Tool Association 2012 Research: How Enterprises Face Adversity

In the first half of 2012, the Chinese machine tool industry continued its growth slowdown since the second half of 2011, and the major economic indicators were generally in a downward trend. This status quo is not only due to the influence of complex and ever-changing economic environment and changes in market demand at home and abroad, but also the development stage that China's machine tool industry must undergo in structural adjustment and transformation and upgrading. At the same time, such a situation also forms a force-reversing mechanism, which provides an external driving force for the structural adjustment and transformation and upgrading of the machine tool industry itself. How to face adversity development in this kind of environment has become the research focus of Chinese machine tool companies.

According to the China Machine Tool Industry Association's 2012 industry survey, in the first half of the year, the number of new orders declined sharply, the number of users delayed delivery, and inventory and accounts receivable increased. The major economic indicators of most companies fell year-on-year. . Under such a big situation, some companies have achieved a level of growth, even a slight increase, over the same period of 2011, and are forecast to remain basically the same throughout the year. Some enterprises, even if the major economic indicators in the first half of the year are declining, it can be predicted from their efforts and current operating conditions that their prospects will be good. Then, what positive measures have these enterprises adopted in the process of industrial transformation and upgrading? What is the direction of future development of the company?

Through analysis, we can see that in the face of the unfavorable situation in the big environment, most companies can treat them rationally, carefully analyze their own problems, and take active countermeasures, such as: (1) improving and strengthening marketing and services; 2) Actively expand international and domestic markets; (3) Accelerate the pace of new product development, increase investment in technological innovation, and expand product range; (4) Strengthen internal management, improve efficiency, and save energy and reduce consumption; (5) Pay close attention to product quality and Quality system construction; (6) Continue to promote the construction of new projects and strengthen the development potential of the company; (7) Strengthen brand building and increase brand gold content. and many more.

In addition, there are a considerable number of companies that have taken effective measures that are transformatively significant at higher and deeper levels. Some enterprises with better product structure adjustments and rapid industrialization of innovation results, enterprises that avoid homogenous competition, focus on market segments, focus on new product development, and meet the needs of key users, in particular, can provide complete sets of technology and Equipment and enterprises that provide users with comprehensive solutions have relatively good operating results in the first half of this year. This not only eases the pressure of economic downturn, but also lays a solid foundation for the sustainable development of the company in the future.

Transformation and upgrading, product structure adjustment have achieved initial success
During the “Twelfth Five-Year Plan” period, adjusting the product structure and transforming development methods have become the main theme of the industry transformation and upgrading. Many companies can see the urgency and long-term significance of this arduous task, actively take the initiative to carry out product structural adjustment, and boldly break the established years of The business model, giving up some of the traditional products that the households eat, working hard to develop new products that are urgently needed by users, opening up new market areas, and smoothly passing through periods of difficult development.

Shenyang Machine Tool Co., Ltd. (Shenyang Machine Tool Co., Ltd.) broke the “big and full” model and changed the original general machine tool to the numerical control direction, and increased the number of stand-up and lying machines from 340 million in 2008 to 870 million in 2011. It is expected that by the end of the “Twelfth Five-Year Plan”, it will achieve 80% of sales of CNC machine tools, including 10% of high-end CNC machine tools. Jinan No.2 Machine Tool Group Co., Ltd. (Ziji) worked hard to adjust the product structure. In terms of product quality, 90% of the original general products accounted for 60% of high-end products. Sichuan Pushining Machine Tool Co., Ltd. (Pushingjiang) gave up the blind expansion and production of heavy and heavy machine tools, refocusing resources and efforts on small and medium-sized precision machine tools with traditional advantages. Tianjin Forging Press Co., Ltd. optimizes the product structure, accelerates the upgrading and replacement of related products, and focuses on the development of large (heavy), intelligent, flexible, precision, and composite hydraulic presses, maintaining the traditional advantages in the hydraulic press market. The output value of middle-to-high end products of Beijing No.2 Machine Tool Works Co., Ltd. (North II) has increased from 20%-30% in previous years to 60% now. Suzhou Sanguang Technology Co., Ltd. (Su Sanguang) basically eliminated the wire-spinning machine tools by adopting Chinese wire-drawing machine tools, and improved the company’s technology and market share. Qiqihar No.2 Machine Tool Co., Ltd. (Qi II) changed its emphasis from heavy quantity to heavy quality, developed high-end products, attached great importance to mid-range products, and reduced ordinary products.

Harbin No. 1 Tool Co., Ltd. (Ha Yigong) is committed to the direction of Sangao Yizhuo (high-precision, high-efficiency, long-life, and specialization), focusing on the development of core-competitive, high-value-added, high-tech cutting tool products. These products account for nearly 60% of the total. The product structure of Zhuzhou Diamond Cutting Tool Co., Ltd. (Zhuzhou Diamond or Zizhuan) has been optimized overall. In the first half of this year, the output value of medium and high-grade products accounted for 77%. In the future, the three aspects of optimizing structure, strengthening products, and integrating resources will be the focus of transformation and upgrading. Hanjiang Tools Co., Ltd. (Hanjiang Tools) adjusted the ratio of universal tools to special tools from 7:3 to 1:9, that is, more than 90% were special tools with high added value, such as roll-pulling and cutting.

Diversified operations, enter the market segment, avoid homogenous competition

A relatively prominent problem reflected in the industry research of the Machine Tool Association is that product homogeneity is relatively serious, resulting in fierce competition for similar products and detrimental to the overall development and progress of the industry. Many companies are aware of this problem, and strive to carry out more supportive operations, enter the market segment, and achieved gratifying results.

Qinchuan Machine Tool Group (Qinchuan Machine Tool) adopted horizontal and vertical expansion measures simultaneously, expanded the industrial chain, and achieved more support. In addition to the main business of gear machine tools, it undertakes large-volume gear processing business. The development of hollow plastic machinery, the market demand is very strong. There are also wood-plastic machinery and other products. Shaanxi Hanjiang Machine Tool Co., Ltd. (Hanjiang Machine Tool) continues to dig deeper into its own technical expertise and expand its business areas. In the traditional product thread grinder, the development and production of screw and screw air compressor and other extension products. Tianshui Forging and Pressing Machine Tool Co., Ltd. (Tianshui Forging and Pressing), which specializes in the manufacturing of large-scale non-standard forging equipment, has not only occupied a large domestic market share but also has a good export situation. In the first half of 2012, Hubei Sanhuan Forging & Press Equipment Co., Ltd. (3-ring forging) experienced a year-on-year decrease in the output value and output of the forming machine tools. New and on-hand orders increased by 102.08% and 109.66% year-on-year, respectively. The main reason was that There are many types of formed products and the ability to resist risks is improved. Suzhou Electric Machine Tool Research Institute (Suzhou EDM) adheres to the strategy of “differential operation and high-end development”. In the aerospace, aviation, automobile manufacturing and steel production sub-sectors, special electric processing equipment accounts for more than 95%, and general electric processing Machine tool 5%.

Shenyang High-precision CNC Technology Co., Ltd. (Shenyang Gaojing), in order to avoid product homogeneity, carefully studied the demand characteristics of market segments, and endeavored to develop the product in the direction of characterization, customization, and differentiation. The main users of its plane products were automobiles. Parts processing company. Nanjing Technology Equipment Co., Ltd. (Nanjing Crafts) saw the decline in the machine tool market and pioneered the application of rolling components in the pharmaceutical, marine engineering, fiber optic cable, and other industries, making up for the loss of machine tool orders.

Develop new products, improve technology, and meet the needs of users in key areas

Innovation is the source of corporate life. The continuous innovation of products, the industrialization of innovation results, and the continuous satisfaction of the latest needs in key user areas will undoubtedly enable the company to maintain a strong vitality and sustainable development momentum. The practices of these companies in the development of new products and upgrading of product technology are worth learning from.

Jiji has been adhering to a relatively high technological input for a long period of time, thus maintaining the technological leading advantages of such products as rapid stamping production lines, automated unwinding and blanking lines, and high-speed five-axis linkage machining centers. Tianjin Tian Forging Press Co., Ltd. (Tianjin Tiandeng) has improved the level of CNC and flexibility of the press with the help of 04's special R&D core technology. Shanghai Machine Tool Works Co., Ltd. (on the machine) promotes the upgrading of products, actively enters the aerospace and aviation industry, and realizes the localization of high-end tools. Dalian Machine Tool Co., Ltd. is based on the principle of “focusing on external deployment and upgrading within the company” and undertakes project contracts in the automotive, military, and railway industries. Suzhou Electric Processing utilizes the research and development achievements of major projects to integrate and upgrade the technological level of high-end general-purpose electric processing machines and further strengthen the competitive advantage of the products in the market segment. Su Sanguang speeds up product transformation and upgrades, and he devotes himself to “professional, refined, and special”. The pulse discharge LSQ1 power supply and control system of the newly-developed new generation of wire walking machine tools has improved the surface roughness of Ra 0.4μm. Zhongchuan Heavy Duty Machine Tool Co., Ltd. (Zhongchuan Heavy Duty) product development based on the typical parts of the user, and based on modern design software planning process technology, optimization of processing parameters, simulation simulation processing, improve the new product design rationality and performance reliability. Qizhong CNC Equipment Co., Ltd. (Qizhong) has accelerated the research and development of high-end products with market competitiveness. It has formed a series of 6-16m CNC double-column vertical turning and milling center series, and a CNC gear hobbing machine with a machining diameter of 5-12m has been derived. Horizontal CNC Lathes Derivative Roller Roller Grinding Machines and Deep Hole Drilling Machines.

Han's Laser Technology Co., Ltd. (Han's Laser) actively participated in the competition with Germany's TRUMPF, Switzerland's 100-step superstars and other well-known international companies through the introduction of US IPG's fiber laser technology and Germany's dedicated numerical control system, and its market share has continued to expand. The highly efficient heavy-duty double-cut hob, large-sized involute spline broaches, and high-speed environmentally friendly dry-cut hob developed by Hanjiang Tools have become new economic growth points for the company. Zhuzhou Diamond has completed the research and development of key products and processes such as VSM milling cutter, silver fox series shallow hole drilling, QC series shallow groove knife, CVD ultra-fine crystal coating, PVD nano-composite coating, and has achieved remarkable economic benefits. . Shenyang High Precision developed the bus-type all-digital high-end numerical control system GJ400 in the high-end numerical control system, which is matched with the domestic high-end numerical control machine tools and is used in the processing of aircraft structural parts. In recent years, Harbin Engineering has been committed to providing high-end products and services for key areas such as aerospace, energy and power, automobiles, CNC machine tools, and major engineering equipment industries in recent years.

Out of a single product business model, providing complete solutions <br> <br> with escalating user demand areas, a single generic product sales method has been far from meeting the development needs of the various sectors of the national economy, but also further restricted the machine tool industry Development and progress. In this investigation, we are pleased to see that more and more companies have already paid attention to and started implementing comprehensive solutions for users, and many companies have achieved results.

In the area of ​​product R&D, Jiji has already extended from single equipment manufacturing to large-scale multi-station servo presses, automatic stamping, blanking production lines and other complete sets of equipment. The service model of comprehensive solutions from single machine “tailored” to line “turnkey” to project “general contracting” has been realized. Shenyang Machine Tool is entering the advanced stage of the machine tool market to provide users with a comprehensive solution for the product life cycle. Product design, development and implementation of project manager responsibility system, from product development, product trial production, product optimization, access to the market, product re-optimization, provide comprehensive solutions, to improve the market share of the entire process. Tianjin Tianduan is market-oriented, developing CNC special planes and complete sets and line projects to provide users with molding processes and complete sets of equipment, providing strong support for resisting market downturns. Jinan Casting and Forging Machinery Research Institute Co., Ltd. (Jinan Casting and Forging Institute) has developed high-strength board full-function CNC decoiling and leveling production lines, automobile longitudinal beam flexible manufacturing complete sets of production lines, sheet flexible manufacturing production lines and other products, in automotive manufacturing, power energy, instrumentation , household appliances and other industries have been applied. Beibei Machine Tool Co., Ltd. provides turn-key projects for the automotive industry and maintains stable operating results for the first half of the year. The business philosophy of Dalian Yida Riping Machine Tool Co., Ltd. (Yida Riping) is to provide users with comprehensive solutions that they are good at, do their own, do not specialize, and buy well. In 2011, it completed production line manufacturing of 430 million yuan and is currently in the hands of a contract of 700 million yuan.

From the "selling tool" to the "solution and service," Harbin Engineering is committed to becoming an influential brand enterprise that leads the tool manufacturing industry. Shenyang High-precision research and master user process characteristics, is committed to become a user process experts, to provide users with the ability to provide a comprehensive solution.

All of these companies are based on their own situation and the situation facing the user industry, take some of the relatively effective or long-term measures. However, the status and characteristics of different companies are different, and their practices cannot be duplicated completely for reference and reference. It is believed that under the guidance of government-friendly policies and with the joint efforts of the entire industry, China's machine tool industry can further accelerate the pace of product and industrial restructuring, continuously meet the needs of the various industries in the national economy to continuously upgrade and change, and achieve stable industrial development. And sustainable development.