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I think 2013 is a very important year for China, which means that this year is a turning point. In the past seven or eight years, the development of new energy vehicles has always been in a very low state of crawling, but the future of 2013 to 2015 will be the development period of new energy vehicles, and by 2016 and 2017, new energy vehicles. It will enter a period of explosive growth. "Pan Xiaofeng, managing partner and managing director of Jinsha River Fund, said so at the 2013 Global New Energy Automobile Conference.
In mid-September this year, a new round of new energy vehicle promotion policies was introduced. The list of the first 28 cities for promotion and application was also announced at the end of last month. In the next three years, the number of new energy vehicles will be promoted to around 300,000. From this point of view, new energy vehicles have reached the final stage of the eve of marketization.
“It's a good time to jump in and make an electric car. For it, the eight years of the War of Resistance is over. The three-year war of liberation is about to enter. We have already seen the dawn.†Pan Xiaofeng uses a humorous discourse He explained his outlook for the development prospects of new energy vehicles. “If you invest in electric vehicles now, everyone has the chance to become a 'retired cadre' who enjoys bonuses.â€
Policy orientation guarantees the development of new energy automotive industry
The development of the new energy automobile industry can not be separated from the policy-driven, especially for China, the policy orientation is very clear.
It is understood that the second list of cities for the promotion and application of new energy vehicles is expected to be announced in late December. The number of applications is expected to reach 200,000 units, and the first batch of new energy vehicles to promote the use of cities (a total of 28) was also at the end of last month. Approved, the number of applications for promotion is about 300,000 units (as of the end of 2015).
In addition, a new round of new energy vehicle subsidy policy has also introduced an exit mechanism, and car companies that do not meet the requirements and goals will be “withdrawn.†The state will proceed from the aspects of “promotion†and “withdrawal†to jointly promote the development of new energy vehicles in China.
“The policy winds are even blown up.†Pang Yicheng, the CEO of First Electric Network, said, “As of the end of 2015, the production and delivery of new energy vehicles in the next two years may not have caused any over the past three to five years. The climax is perhaps 200,000 units, maybe 300,000 units."
For Zuo Yanan, the former chairman of Jianghuai Automobile, he firmly believes that this round of policies will play a very important role in the sustainable development of China's new energy vehicles, especially electric vehicles, or accelerate their development.
New energy automotive market still needs good product support
Even if the government's "tangible hand" drive plays an important role in the development of the Chinese auto industry, the guiding role of the market, known as the "invisible hand," cannot be ignored.
"What am I worried about? It is not a matter of policy. There is no problem with a good vehicle product. The supply chain can basically support a heavy volume product. The key is whether an automobile factory can accurately position your market. This is It is the most important." Zuo Yanan frankly expressed his own concerns.
The Chinese market with a production and sales volume of nearly 20 million is really very large. What kind of products can be in line with the market positioning? "I think that the first product to be made is to be market-oriented, but also have its own core things," said Zhang Liping, chairman of Hebei Yujie Vehicle Industry Co., Ltd., to Tencent.
In Zhang Liping’s view, the developed models must first meet the needs of customers in the Chinese market. Under the premise of ensuring safety, the cruising range is better and the cost-effectiveness is higher. Only by so doing can it be a good product to get consumers. Trust.
"I think that if there are products that are very popular in the market and prices can be accepted, there may be more than 500,000 vehicles," Zuo Yanan said. 
