Bentley SUV models will be launched in China in 2014

With over 1,000 cars sold in a year, it is astronomical for an ultra-luxury brand! Last week, Bentley announced at the Bentley World Show Ceremony that its brand culture, from January to September this year, Bentley China has reached 1,103 sales, an increase of 84% year-on-year sales record. The Chinese market has become the second largest Bentley market in the world after the United States. Li Rui, Bentley’s China brand marketing director, said that in the next three years, the Bentley China market will become the world’s largest market.

According to statistics, during the 10 years since Bentley entered China, its sales performance has made peers admiration. From the beginning of 2002 when China entered China, 41 vehicles were delivered, and by the end of 2010, 815 vehicles were delivered nationwide. Bentley’s sales increased by 20 times. Beijing dealers are also the first place in Bentley's global sales.

According to the current analysis of the ultra-luxury brands in the Chinese automotive market (overall models sell for more than 2 million yuan), Bentley has been consistently ranked first in China's ultra-luxury car market for several consecutive years, and some competing brands are envious of the added value. How can a luxury brand sell so many cars in a year, but also call it an ultra-luxury brand? Implications, Bentley is too focused on sales may affect the brand's specificity. In this regard, Bentley China Chairman Mao Yitian said: “We are more focused on introducing the best models to the Chinese market. We will do our best to meet the needs of consumers.” At the end of the month, Bentley Cultural Exhibition in Shanghai In the 5,000 square meter exhibition hall, Bentley displayed Bentley automotive technology and craftsmanship, allowing Chinese customers to feel the spirit of the Bentley brand from a distance. In the "Bentley World", there are three show cars that are particularly eye-catching. One is the 1:1 model of the State Limousine, which is said to be the model of the Queen's Royal Rider. The other is Bentley's ancestor EXP2, which is more than 90 years old. It is the first Bentley car to win the Le Mans competition. The third was the Speed ​​8, which recaptured the Le Mans champion in 2003. The car was powered by a 4-litre V8 engine with more than 600 horsepower.

McKinley said that according to the Bentley China plan, the future Bentley sales in the Chinese market will achieve a two-digit annual growth. To this end, Bentley China has identified a new model for the next year - the new Bentley Continental GTC and a new engine. New model. In 2013 or 2014, Bentley will launch an SUV model in the Chinese market.