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For the micro market, 2011 not only means the end of the national support policy, but also the beginning of a new round of product competition. If you summarize this round of competition with a keyword, it is high-end. According to analysis by industry insiders, the market share of high-end micro-customers in Sichuan in 2011 may increase by about 20%, which will account for 30% of micro-customer sales.
South East Automotive's first self-developed micro-customer southeast of Xiwang, officially opened in Chengdu market. Prior to this, micro-vehicle manufacturers such as Changan Automobile, SAIC-GM-Wuling, and Dongfeng Xiaokang all had moves in the high-end micro-subsidiary market. The arrival of the new army not only stirred a relatively calm high-end micro-market, but also indicated micro-customers. The upgrading tide has come. In 2011, the high-end micro-customer market will have great development, and it will also show the development trend of high-end micro-customers.
At present, the micro-monthly sales volume of the Sichuan market is around 20,000 units. The micro-passenger products with the largest market share are still some traditional low-end micro-customer products mainly for commercial use, and only 1,500 high-end micro-customer products for monthly sales. . However, with the increasingly diversified consumer demand, and the increasingly mature consumer concept, high-quality micro-customer products are becoming more and more abundant, and low-end micro-customer products have begun to show a weak trend. Micro-consumer demand is no longer confined to low-cost and low-quality transportation. The market urgently needs a new generation of micro-customer products that are more price-advantaged and cost-effective. This has also become one of the reasons why Southeast Automotive has launched Xiwang. With the addition of new models such as Xiwang, monthly sales of high-end micro-customers are expected to increase substantially in 2011, reaching around 3,000 units.
The market share of mini-microbike will be greatly improved in 2011. The general manager of Chengdu Xiaokang Automobile Sales Company, Li Chenjie, stated that in 2010 Dongfeng Xiaokang launched a new high-end micro-V27, which is expected to account for sales of the brand in 2011. 1/3 share. Compared to traditional micro-customers, high-end micro-car bodies have the following characteristics: more powerful, safer, and more spacious, using car standards to create more comfortable and richer configurations.
It is understood that many customers now purchase micro-customers not only for loading, but also to meet the family's usual leisure life, and therefore have higher requirements for configuration and security. High-end micro-customers have completely deviated from the traditional van's quality, and Wuling Hongguang, which was listed in the Automated Wuling Automobile Group in 2010, is more suitable as a compact commercial vehicle. Therefore, it is inevitable that all indicators will be upgraded. With the increase of customer safety awareness and versatility requirements, the power, space, car, and sheet metal of Xiwang are all beyond the level of ordinary micro-customers.
The biggest highlight of Southeast Xiwang is equipped with Mitsubishi 4G13 1.3L engine, which combines high power and low fuel consumption. The maximum power is 68.5kw and the maximum torque is 113.5N•m, which is 20 horsepower more than that of competing models. The general lack of motivation for micro-subsidiators has greatly boosted the capacity of southeastern Xiwang to reach the 690kg of the same-class model, especially in the case of heavy load bearing, but the fuel consumption has not increased much. The “oil price is stronger than the tiger†today has great appeal for private owners of small businesses. In terms of safety, Xiwang uses Baosteel’s high-quality thick steel plates, stout bumpers, four anti-collision steel beams, and the chassis employs 9 Horizontal 2 vertical reinforcement; space, equipped with five pieces of high-rigid leaf springs, 4085mm long and 1960mm height, higher and longer than other competitors, greater internal space, and has an oversized compartment volume.
Another high-end micro-customer Chang'an Taurus, which was launched in 2010, is the first safety micro-car in China to achieve quasi-five-star safety standards in China's C-NCAP security crash test, and is also the first domestic deployment of the STT intelligent fuel economy system to achieve double Efficient fuel-efficient micro-vehicle; Wuling Hongguang's P-TEC 1.2L engine has been awarded 2009 China's top ten engines; Dongfeng Xiaokang V27 main off-road performance, with high chassis design, the smallest ground clearance 178mm, superior performance.