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Yutong’s winning weapon to welcome the next leap will be a combination punch. Behind the market and products, whether it can maintain its leading position in the future still depends on the degree and determination of this bus giant self-reform.
In 2002, Yutong Bus celebrated its 10,000th bus off the assembly line. It was established in 1993 when the company was formally established. The realization of the first 10,000 units took nine years of this company's long time. The following speed is completely beyond people's imagination: In 2005, the annual sales of Yutong Bus reached 20,000 units; in 2009, this figure exceeded 28,000 units; on December 26, 2010, the Yutong Group’s 40,000th passenger bus went offline. The realization of the third "Million Taiwan" leap, Yutong bus only took less than a year.
The more important change is that it has the ability to keep leading in the changing bus market, and gradually lead the industry to a highly concentrated development stage. In past competition, the special small investment, assembly-oriented production methods and local protection policies of Chinese buses have led to difficulty in increasing industry concentration. With the expansion of mainstream companies, this phenomenon is changing.
According to the statistics, in 2010, the market concentration of mainstream bus companies has further increased, the degree of monopolization has intensified, and the trend of concentration of resources to dominant enterprises has become increasingly evident. At present, the market share of the “one pass and three dragons†of the first echelon has risen from 45% in 2009 to 51% in 2010, of which Yutong’s market share has reached more than 25%. Another set of data is that Chinese passenger cars account for nearly 35% of the world's passenger car market. So far, there are four top-ten companies in the world bus sales, four in China, four in world-class passenger cars, and five in China. The increase in concentration will help the bus industry to form a stronger and more reasonable market structure as soon as possible, and at the same time it will increase the right to speak for Chinese passenger cars participating in international competition.
Yutong’s larger plan seems to be to build a commercial vehicle group with a complete industrial chain in the next decade. After the ambition behind the off-line ceremony of 40,000 buses, the topics that the media was keen on focused on January 3, 2011, Yutong Bus's official website published heavy truck business unit and business vehicle division recruitment notice. According to various reports, from the perspective of recruitment positions, the two business divisions cover six categories: senior management, technology, production technology, supply chain, marketing, and integrated management; from the perspective of recruitment positions, the technology of the two business divisions Directors and marketing directors are also impressively on the list. Yutong Group, which is widely circulated in the industry, has confirmed the news of entering the heavy truck and commercial vehicle markets. This will be an important step for Yutong to double its production and sales volume in 2012. At the same time, it was questioned whether Yutong Heavy Trucks and Yutong Commercial Vehicles could duplicate the brilliance of Yutong Bus.
To a large extent, Yutong's ambitions have been determined by the future judgments of the Chinese bus market and the thinking on the survival rules of the world bus companies. Years of accumulation have made Yutong accustomed to the high growth rate of the market, which is not lower than the industry average and its main competitors. When the market growth rate slows down, it widens the gap between the growth model and the opponent, which is enough to bring the bus industry out of the “hero of the timesâ€. In the era of disputes, a more stable and more reasonable competitive pattern will be formed, and at the same time supporting Yutong’s leading position in the domestic passenger car industry in the golden growth period of the next 10 years.
The new campaign survives in the industry with the highest level of marketization. Companies must have the ability to anticipate market changes and self-adjust themselves. Several changes in the bus industry leader are all examples of the reality of the law. The market environment for merger and acquisition of China's passenger vehicle industry is not yet available. Although the gradual formation of a strong and weak competitive pattern is conducive to further increase in market concentration, the Chinese bus industry, which has experienced many years of development with Chinese characteristics, will face international difficulties. : Limited demand, limited resources, rising costs and diluted profits. There is no successful precedent for independent bus companies around the world. The implication is that if the success of Chinese buses before and in the next 10 years is Chinese-style success, then 10 years later, Chinese buses should fight for a global market. The more difficult battles in the field, the extension of the industry at the right time is undoubtedly the best choice.
In addition to this, Yutong must also maintain faster speed and more responsive market response. In 2010, the launch of G-BOS Smart Operation System of Suzhou Jinlong and a series of strong promotion became a major highlight of the passenger car market. This made people worry about the early recognition that informationization will have a major impact on the bus industry. Will Yutong Bus Lose Market Opportunity? However, according to sources, Yutong’s intelligent remote control system will be launched in 2011. It is not difficult to imagine that the Yutong Bus, which has always been good at “lapping behindâ€, will once again show a terrible speed of surpassing in new areas.
Behind the market and products, whether Yutong can maintain its leading position in the future still depends on the level and determination of this bus giant self-reform. When it comes to Yutong's leading reasons, some of them believe that this comes from historical accidental factors and the application of advanced technologies. But in fact, its true competitiveness comes from self-sustaining transformation of the industry, which helped Yutong achieve its first annual sales of 40,000 units. However, whether or not we can continue to innovate ourselves and the industry will determine the future of Yutong and the Chinese bus industry.
The Executive Director of MAN Group in China National Heavy Duty Truck Group stated that MAN Group plans to discuss the possibility of cooperation in the field of passenger cars and light trucks on the basis of cooperation with China National Heavy Duty Truck Group on heavy trucks. The Yaxing Bus Notice revealed that the long-rumored Weichai Group had successfully completed the reorganization of Yaxing Bus. This is another major reorganization event in the commercial vehicle sector. Weichai Group, which used to be mainly heavy-duty engines, has entered the auto industry through reorganization several times in recent years. It has successively become the main vehicle of Shaanxi Zhongqi and Chuanjiang and is becoming a domestic commercial vehicle market. The new spoilers, Yutong's difficulty in achieving the next leap, is self-evident.