Citroen's human feat: A trip to the East across Eurasia

In the early 1930s, André Citroën, the founder of the French car company Citroën, saw China as a land full of potential and made several attempts to build a strong partnership with the country throughout his life. Unfortunately, due to historical circumstances, these efforts remained unfulfilled, becoming a deep regret for Citroën. However, the "Oriental Journey" organized by Citroën in the 1930s was more than just an adventurous trip—it became a bridge between France and China, fostering mutual understanding and cultural exchange between two nations that had previously been distant. This grand expedition not only sparked interest and admiration for Citroën’s vehicles but also helped lay the foundation for future automotive development in China. The journey marked the first time a multinational automaker ventured into China, and it was also the first time in history that a mechanical vehicle successfully crossed Eurasia. It was a bold and daring move that captured global attention. The idea of the "Oriental Journey" began even earlier. In 1925, Citroën sent representatives to discuss the possibility of establishing an assembly plant in China with General Briss-Desmaya, the military attaché at the Chinese embassy in Paris. This was the beginning of a vision that would eventually lead to one of the most remarkable journeys in automotive history. In 1928, André Citroën and his close associate George-Marie Halter started planning a bold expedition to drive all the way to China. Despite the political instability and challenging conditions in China at the time, Citroën was determined to pursue his dream. After three years of preparation, the team finally set off on April 4, 1931, and after a grueling 10-month journey, they arrived in Beijing on February 12, 1932. Along the way, they crossed the Largan Pass, traversed the Taklamakan Desert, faced detention by local warlords in Xinjiang, and braved the harsh terrain of the Yellow River and the Himalayas. They followed the ancient Silk Road and overcame obstacles that few could imagine. This journey was not just a test of endurance but also a symbol of determination and innovation. The "Oriental Journey" was divided into two groups: the "China Group" and the "Pamir Group." Both started from different points—Beijing and Beirut—and met along the way. Halter was the leader of the "Pamir Group," and under his command, the team pushed through extreme challenges. Upon returning, however, Halter fell seriously ill and passed away on March 16, 1932, in Hong Kong. He had already shown signs of illness during the trip, but he kept it secret despite warnings from doctors. His dedication left a lasting impression on everyone involved. André Citroën himself passed away in 1935 at the age of 57, never seeing the long-term success of the company in China. Yet, decades later, Citroën’s presence in the Chinese market became a tribute to both men—two brave and visionary leaders who dared to dream beyond their time. Their legacy lives on, not only in the history of the automobile industry but also in the enduring friendship between France and China.

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