Dealer inventory pressure unprecedented market price war has been fully launched

Fuhua recently, friends around to buy a car suddenly more up, looking for dealers around to get a discount, it makes people look a bit different in the auto market seems to be better, and "gold nine silver ten" really close. However, the dealers have become "pretty". "Oh, some time ago, we were able to do $ 20,000 for Corolla. Now we have up to $ 17,000. The concessions have already shrunk. Many models have to be booked."

The same tricks, before and after the "Golden September", dealers will reveal this kind of information to the media, between the "price" and "price", the car market is good, a gratifying. However, in fact, the so-called low prices in “some time ago” have barely appeared. Now the price of the auto market has reached the lowest level this year. Of course, whether the future is lower depends on the gold content of “Golden 9 Silver 10”.

At present, the crash of the auto market is only a moment. Now the dealer's inventory pressure can be regarded as unprecedented, even if many manufacturers leave production due to high-temperature fake, but this pressure has not released much, independent brands, Japanese brands is bitter and repeated, some brands have reached inventory for 4 months. Many brands have begun to come forward from the manufacturers, on the basis of the original discount on the whole increase the preferential range of 2,000 yuan -3000 yuan, to the end of the dealer, the price is very "attractive."

Because the pressure was too great, the dealers could hardly stand still. Everyone began to ignore the regional price ban. The price war had already been fully started. Although the market price was not the lowest, it was even lower. Running a few shops, the absolute harvest is not small, the price is definitely lower than the other one.

Some dealers even said frankly that as soon as my price comes out, other families will definitely be lower than me, and now I have to resort to all kinds of staying guests. I can't be as vague as you can do. In order to block dealers' internal procrastination, manufacturers have issued multiple bans but have had little success. Because manufacturers understand that dealers will never let their own capital chain problems.

The ban is not useful. Do not press the goods is the last word. Some dealers reluctantly stated that they are most afraid of two things: the manufacturer’s target sales for the whole year remain the same, and the boss requires the company’s profits to remain unchanged. Therefore, the general managers will be very busy in the second half of the year because the “two constants” are full of philosophy and complement each other, and the scales to be taken must be in place. Otherwise, it will be difficult for both fish and paws to have both.

Judging by the trend of car prices in various models, the feeling in 2008 was very obvious, but in the eyes of reporters, if there is a consumer willing to buy a car, it is now possible to go “dig bottom” first, and then in the middle of September, "If the price in mid-September is cheaper than it is now, then it will be a shot, because at that time, the philosophies of distributors and paws have reached the zero point. If there is too much loss, they can choose not to mention cars, to sell cars, not to Rebate. If the price rises slightly, it will also give rise to hand, because just like the property market, it is easy to form explosive growth. At that time, the price will only increase steadily. For cars like those that increase their fares, they are even more gloomy. There are so many good cars that there is no need to throw money into the guise of “hunger marketing”.