SUV market continues to heat up

The overall growth rate of China’s auto market slowed down significantly in 2011, but the SUV market still maintained a high growth rate of 20.58% in the first half of the year. Regardless of whether it is an autonomous, joint venture or imported vehicle model, it achieved remarkable sales and high profits, showing “this The landscape is good." In response, many car companies are highly focused and will launch more than a dozen new models in the second half of the year. From the domestic Mercedes-Benz GL K to the Gold Cup S30, they cover all market segments from low to high. The so-called glutinous rice porridge will be less, so many models will gather together, will inevitably lead to fierce competition, who will win the final, the market will have the final say.

As the Chinese SUV market continues to heat up, major mainstream auto manufacturers have rushed to launch their own SUV models. Among them, especially the independent brands and imported luxury cars are the most. After the new SUVs of various brands, styles and prices landed on the domestic market, they added more choices to consumers.

Market profits big public car enterprises to fold SUV

The increasing awakening of consumer demand for personalization is the root cause of the SUV market explosion. It is understood that most of the SUVs sold are the second car of the family. Their space, ability to pass, unfettered concept of car life delivered, and/or fashion or wild appearance make household consumers flock. The “80s” or even “post-90s” advocates of personality have gradually become the main car buyers and have become a strong audience for SUVs.

As far as the current SUV market is concerned, there are not many models, and the low-end market is the world of Zhongtai. The mid-level market is dominated by hot-selling models such as hackers, Tiguan, CR-V, RAV4, and IX35. There are monthly sales between the two. Stabilizing 10,000 Haval H and monthly sales of about 7,000 Tiggo, and then up is competing with the Audi Q5 and Highlander, while the luxury SUV market is basically occupied by a few imported vehicles. Not many models led to competition is not heated, and there are still market segments for mining, so the SUV's profits are very impressive. Regardless of the sale of hot-selling models, only the ordinary SUV models have thousands of profits.

Industry insiders said: "Foreign mature automotive market, SUV's share is probably 15%, while the current Chinese auto market SUV's share is still less than 10%, so there is enough market space. At present the SUV market competition is relatively small, and profits Very high, car companies will inevitably step up their efforts in this market."

The aggressive and confident self-owned brands are active

Judging from the current new car information, independent brands are active. The low-end market will have Jinbei S30 stationed; the middle market will be the focus of car companies, Haval H6, Roewe W5, Na Zhijie, Beijing Auto B40, Huatai Bao Lige menacing; 100,000 -15 million range will usher in the emgrand EX7 And Brilliance China SUV two new Ding.

Haval entered the market with a price of around 100,000, developed a brand new SUV segment, and achieved excellent results, which created a remarkable model for its own brand. In the SUV market where the competition is not yet sufficient, it is a common desire for the independent brands to rapidly attack cities and achieve gorgeous transformation. Therefore, the Roewe W5 is equipped with a “T”. Huatai Baolig has a 2.0T diesel engine, and Nazhijie has taken the high-tech route.

Well-known automotive analysts believe that Han Song, more than 200,000 SUV market is basically occupied by the Japanese, 130000-180000 is the main battlefield of Korean SUV, 150,000 may be more difficult to break through the ceiling of its own brand SUV. The SUV market with a price range of 10-15 million yuan is relatively blank, and it will be the fastest growing sub-region in a short period of time. This will break the ceiling of SUV's 100,000 yuan for its own brand, enhance the overall brand, and create a favorable situation.

Less models to sell luxury SUV accelerated into the market

In addition to its own brand, the luxury SUV segment is also quite remarkable. Land Rover Range Rover Aurora, Acura ZDX, Audi Q3 will be listed during the year, Mercedes-Benz GLK entered China this year. Luxury SUV's contrarian high-speed rise allows car companies to see the strong purchasing power of consumers, Q5 is still difficult to demand in the case of the case is still sold more than 4,000 vehicles a month, but let the luxury car brands are determined to compete SUV.

Industry sources said:

On the one hand, the luxury car market is always on the one hand, and on the other hand, the luxury SUV market has fewer models at present, which is conducive to the individual brands of car models. However, with more choices, the competition will become fierce and only accurate. Consumer demand, to develop an effective market segment brands and models can be successful.

own brand

Imperial EX7

Imperial EX7

Time to market: Estimated selling price within this year: about 10 million yuan. New car profile: From appearance to configuration, Emgrand EX7 is considered a good SUV, and is expected to be highly competitive at a price of around 100,000. The Imperial EX7 has a slightly larger size than the Chery Ruihu models, which is comparable to the Toyota RAV4 and has a seat layout of “5 2” mode.

Great Wall Haval H6

Great Wall Haval H6

Time to market: Estimated selling price for this year: more than RMB 120,000. New car profile: The new Great Wall SUV model Haval H6, which will be unveiled as a test vehicle, will be officially rolled off as a production car in Tianjin in August. The biggest difference between the Hover H6 and the H5 is the use of a load-carrying body that is biased towards urban road use.

Roewe W5

Roewe W5

Time to market: Estimated price in July of this year: 1.7-30,000 yuan New car profile: The Roewe W5 is a model designed for urban road conditions, and has similarities with Ssangyong. Listed new cars will launch a total of 1.8T and 3.2L two displacement five models.

Brilliance China SUV

Brilliance China SUV

Time to market: Estimated price in the second half of the year: About 90,000 yuan New car profile: In appearance, the overall design of the new SUV with the internal code name A3 is closer to the BMW X1, with an improved chrome-plated kidney grille and a lighted eyebrow design. The oval Xenon headlamps and the familiar flow of the engine compartment lid give BMW its pedigree.

Changan SUV

Time to market: 2012 Estimated Price: Unknown New Car Profile:

Recently, the network exposed four new SUV design sketches for Chang'an Automobile. Its four new SUVs have escaped the suspicion of copycats. They are mainly modeled on Japanese and Korean models. The final shape of the Changan SUV model has not yet been finalized, and the new car is expected to be the world premiere of the 2012 Beijing Auto Show.

Joint venture brands <br> <br> Mazda CX-7

Mazda CX-7

Time to market: 2013 Estimated selling price: 200,000 yuan or more New car introduction:

At present, the Mazda CX-7 has only one imported model in China. The official guide price is 288 thousand yuan. According to recent reliable sources, Mazda's SUV model has already been confirmed to be domestically produced and will be sold through the channels of FAW Mazda. According to reports, domestic models will maintain the original car size, and will launch four-wheel drive version of the model. The Mazda CX-7 will be confronted with the Honda CR-V, Toyota RAV4, and Tiguan.

Imported brands Land Rover Range Rover Aurora EVOQUE

Land Rover Range Rover Aurora EVOQUE

Time to market: Estimated price in the second half of the year: RMB 628,000-638,000 New vehicle introduction: The new Range Rover Aurora EVOQUE will be officially launched in China in the second half of this year, and the Shanghai Auto Show has announced a pre-sale price of 628,000/638,000. As the most compact body in the current Land Rover brand family, the Range Rover Aurora escaped the image of a tall and large off-road vehicle, but added elements of cross-border and sports cars to make it more in line with urban positioning.

Audi Q3

Audi Q3

Time to market: Domestic imports at the end of this year, estimated domestic prices in 2013:

Imported price is expected to be about 350,000 Model Description: The Audi Q3's upper body is as smooth and smooth as the Coupe coupe, while the lower and middle body continues the Audi Q series of "dynamic" and "strong" style. The four engines onboard are all Audi's world-leading fuel direct-injection turbocharged engines. The performance is comparable to that of a high-performance sports coupe. It also sets a benchmark for fuel economy.

Acura ZDX

Acura ZDX

Time to market: Estimated price at the end of this year: RMB 8.1-94 million Model Description:

Acura ZDX is a cross-border luxury SUV, positioned as a four-door sports COUPE cross-over model, sports car's upper body coupled with the lower body of the SUV. It is reported that if the car is imported, the selling price will be higher than that of the current MDX model. However, like other models of Yingge, it will enjoy free maintenance such as 4 years or 100,000 kilometers.

Mercedes-Benz GLK

Mercedes-Benz GLK

Time to market: Domestically estimated price for this year: 300,000 to 400,000 yuan. New car profile: The Mercedes-Benz GLK's domestic case and spy photos have been exposed several times, including the new car's environmental catalog number has also been reported, this time by the official Released "China's domestically produced midsize luxury off-road vehicle GLK in 2011." Although the current domestic GLK's time to market, specific models and other information has not been announced, but for consumers, the domestic Mercedes-Benz GLK will become another choice outside the domestic Audi Q5.

BMW X1

Time to market: Estimated sales price in 2012: 355-550 thousand yuan. New car profile: The BMW Brilliance X1 domestic model configuration has not dropped, especially after the upgraded brand new power combination, the performance is quite amazing. The BMW X1 has a very personal appearance and looks very muscular and full of power. The X1's 18-inch wheels feature a multi-radius radial design that is very tight and looks very avant-garde. In addition, the large area of ​​plastic enclosure has added a bit of wildness to the X1.