The Wucheng Showcase has been sold to the Beijing Auto Show to allow manufacturers to "famous for both sides"
The third day of the countdown to the Beijing Auto Show arrived, and the event continued to draw massive crowds. Despite not being a weekend, the National Exhibition Center was packed with visitors eager to see the latest in automotive innovation. The atmosphere was electric, with many exhibition halls filled to capacity. It's clear that this year’s show has been a huge success, especially when it comes to high-end luxury vehicles from international brands.
According to early reports, nearly half of the cars on display have already found buyers. At the Mercedes-Benz pavilion, one of the E55 AMG models had a sign on its windshield reading, “This car has been sold—please do not touch it.†A spokesperson from the Mercedes-Benz booth revealed that the brand showcased over a dozen models, including two Maybachs priced at 6.18 million yuan each. Except for the iconic Gullwing 300 SL and a CLK55 displayed near the main screen, almost all other models have already been sold.
At the Bentley stand in Hall 1, three out of four show cars were already taken. In addition to these high-end models, some first-of-its-kind limousines and off-road vehicles made their debut in China, attracting significant attention from luxury car enthusiasts. Volvo also saw strong sales, with all four S80 and V90 models on display being purchased. Nissan and Mazda also reported impressive results, with ten sedans from Dongfeng Day and an imported Qijun multi-purpose off-road vehicle already sold.
Dealers at the event noted that many of the cars on display were making their Chinese debut, which, combined with effective marketing, led to strong interest. Even concept cars were drawing inquiries from potential buyers. Some foreign visitors traveled specifically to the show to make purchases, showing just how influential the event has become.
It is expected that by the end of the auto show, the number of sold cars will continue to rise. This year’s event has proven to be more than just a showcase—it’s a major platform for both manufacturers and consumers to connect and transact.
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