CCTV's heavy planning: 40 years of reform and opening up · Tribute to the Chinese auto characters

On April 25, the launching ceremony of the 40 years of reform and opening up to pay tribute to the Chinese automakers was formally held at the Beijing Convention Center.

“The 40 years of reform and opening up and paying tribute to the Chinese auto characters” is an important activity planned by CCTV Financial Channel 2018 for 40 years of reform and opening up. During the event, CCTV Finance Channel will disseminate the characters of Chinese auto characters and display the charisma of Chinese auto characters in the form of online and offline portfolio reporting. Assisting the new development of China's auto industry and paying tribute to the Chinese car characters' pursuit of excellence and courageous spirit.

At the launching ceremony of the day, CCTV Financial Director Qi Zhuquan, CCTV Financial Director Assistant Chen Hongbing, Changan Automobile Chairman Zhang Baolin, Beijing Automotive Group Co., Party Secretary and Chairman Xu Heyi, Brilliance Automotive Group Holdings Limited Party Secretary and Chairman Yu Min, party secretary of the Chery Automobile Co., Ltd., Yin Tongyue, chairman of the Jianghuai Automobile Group Co., Ltd., An Jin, deputy party secretary and deputy general manager of Sinotruk Group Yu Youde, and hundreds of representatives of the auto industry and related media representatives. They witnessed the grand launch of the event.

At the same time, the scene also synchronously opened the channel for the collection of stories for all social characters. Netizens can participate in the 40 years of reform and opening up by paying attention to CCTV’s financial micro-channel and Weibo public accounts, CCTV’s “Dialogue” WeChat and Weibo public accounts. · To pay tribute to the characters of Chinese cars in the eyes of everyone. The event will be held in early June in Beijing, "in 40 years of reform and opening up to pay tribute to the Chinese car characters" ceremony, and released the list of selected characters, a grand salute to the Chinese car characters.

On the occasion of the 40th anniversary of the reform and opening up, China Central Television Financial Channel invested a large amount of media resources and planned special activities for “40 years of reform and opening up to pay tribute to Chinese auto characters.” It was the responsibility of the central media to report on key industry reports. This activity spreads the story of the automobile industry to the whole society, shows the contribution of the automobile industry, pays tribute to the characters of the automobile industry, and forms a good public opinion to fuel the development of the Chinese automobile industry.

From struggling to struggle, to the Chinese and foreign markets, the Chinese automobile industry has experienced a long process of 40 years since the reform and opening up. Behind these 40 years, the Chinese auto characters have been silent and dedicated. In 2018, China Central Television Financial Channel launched the annual plan for “The 40 Years of Reform and Opening-up and Pays Tribute to Chinese Auto Figures” and invited the auto industry authority, business leaders, representatives of industry associations, and media elites to form a “100-member Selection Committee” and jointly select them. In the past 40 years, China’s auto figures are worthy of our respect.

At the launching ceremony, Qi Zhuquan, director of the financial channel of CCTV, made a speech for the event and elaborated the theme of the event. The director of Qi Zhuquan specifically mentioned that although the automobile is an important pillar industry of the national economy, it has developed rapidly over the past years and has achieved a historic leap in many fields. In his speech, he mentioned that “the development of the automobile industry for 40 years and the process of China’s reform and opening up for 40 years are in the same frequency resonance. Today, the contribution rate of the automobile industry in GDP is more than 6%, and every time the automobile industry increases by 1 percentage point, It can stimulate 17% growth in the upstream and downstream industries."

Subsequently, the leaders of the automotive industry deeply narrated the stories of the auto characters they wanted to pay tribute to during the 40 years of reform and opening up, and expressed their respect to the older generation of industrialists, technological innovators, young generation automakers, and first-tier craftsmen. . Telling deeply touching, entrepreneurs and spectators arousing tears, these stories fully show us the enthusiasm of Chinese automakers for the automotive industry. It is precisely because of their unremitting efforts that they have step by step to promote the development of the Chinese auto industry. The "car kingdom" has given the Chinese people full enjoyment of the automotive civilization.

In the end, the leaders of CCTV Financial Channel and China’s auto industry leaders jointly launched the event. The first “40 years of reform and opening up to pay tribute to Chinese auto characters” was first released on the site for the next series of publicity and reporting activities. Years to pay tribute to the Chinese car characters," preheating ceremony. This event brings together the elite leaders of the Chinese automotive industry and further condenses the wisdom and sweat of the entire Chinese automotive industry, all of which demonstrate the Chinese dream of self-improvement by Chinese automakers.